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For the quarter, digital-only subscriber ARPU decreased 8% compared to the prior year from $9. And we expect that to follow through into future quarters. It has nearly 10 million subscribers and a goal of 15 million subscribers by 2027.
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We saw the impact of deteriorating macroeconomic conditions most clearly in our tech and media categories. We're proud of our results, which reflect the differential value of our expanded product portfolio, the multi-revenue stream nature of our model, strong unit economics and disciplined cost management. 14a Patisserie offering. Our fourth quarter results also underscore the power and benefit of having diverse sources of revenue even beyond subscriptions and advertising, as we enjoyed a record quarter for affiliate revenue to Wirecutter, driven by a highly successful holiday shopping season. 5% compared with 2021, primarily driven by declines in the advocacy and media categories. Excluding the impact of The Athletic, the declines were significantly less pronounced, although the effect of new subscribers at introductory promotional prices, including a large number of new games subscribers, more than offset the ongoing gains from subscribers converting to the bundle or otherwise transitioning to higher prices. The normalized average for New York Times was -1. The longer the better. And I'll just say there, we felt that a bit in the quarter. And then Roland, you mentioned just now cost — or cost growth dropping sort of in the back half of the year. 16 better than the prior year. Our effective tax rate for the fourth quarter was approximately 25% versus an expected marginal rate of 27%. Editorial Review: Jul 2021. Policy and legal experts accounted for slightly under 20 percent of the quotes. 219 billion and net income to shareholders slumped 76% to just $US107 million from $US431 million in the December, 2021 half.
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52 billion from the year-earlier period. I'll say a few things and, Roland, you'll add as you see fit. The higher engagement we see among bundled subscribers has sustained even as we've increased its uptake at roughly 10 to 20 percentage points more than news-only subscribers on a weekly basis. We like what we're seeing, and we think the model itself is a strong one and a durable one. In 2004, Daniel Okrent, the then-public editor of The New York Times, wrote an editorial in which he explained that when covering some social issues, such as abortion and same-sex marriage, the paper did in fact have a liberal bias. The bottom line is that Disney and News are cutting and retrenching – with Disney offering a return to dividends for shareholders later this tear (News is paying its tony dividend of 10 US cents a share). This week, Disney announced cuts of $US5. The New York Times: All the black ink that's fit to print –. Notably, that margin improvement follows a 200 basis point improvement in 2021 and reflects palpable progress on our journey to building a larger and more profitable company. This adjustment was $0. And with that, I'll turn it back to Meredith for some final thoughts. Note that we made a slight change in this metric since last quarter by excluding our print home delivery subscribers in order to provide investors with a clearer picture of our digital growth.
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Even with the macroeconomic headwinds we anticipated playing out largely as we expected, we're showing the potential of our differentially valuable product portfolio and multi-revenue stream model to drive sustainable growth and profit improvement as we scale. In the meantime, we're working closely together to position us well for the arrival of our next CFO, a search for whom is well underway. Also questioned is whether the Times adequately alerted readers to its correction of the error. Do slightly better than not support inline. The things we do see as sort of increasing control over key levers, Roland mentioned churn, we've long said now, and we talked about this a lot last year, that churn was at a manageable level, we needed to keep it as such.
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The New York Times public editor (ombudsman) Elizabeth Spayd wrote in 2016 that "Conservatives and even many moderates, see in The Times a blue-state worldview. Do slightly better than net.com. At Foxtel, revenue fell 7% to $US462 million in the quarter due to a $US52 million, or 10%, negative impact from foreign currency fluctuations. 04 per share in the quarter and $0. 3 million in the final quarter of 2021. Its slightly larger than all of New England combined Crossword Clue Nytimes.
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Sales and marketing costs decreased approximately 45%, largely due to lower media expenses. And we feel – anything can change at any moment. As Meredith said, our third quarter results, combined with our fourth quarter outlook, suggest we expect to post a strong full year 2022 result, even as we face macroeconomic headwinds. How are you, your management team and your board of directors, think about capital returns going forward once that is exhausted here, given your very clean balance sheet. Our qualified pension plans ended the year 106% funded with an approximate $70 million surplus.
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Some accused the New York Times of intentional disinformation to make the riots look more deadly than they were. However, estimating the cost impact of the extra 6 days for cost is more difficult than subjective. And as you know, we sent our former head of ads from The Times over The Athletic to build that business and a couple of folks went with him, and they've built out a team, and I would just say it all feels very promising. 4 million estimated by analysts. And I could go on and on, but I'd basically be giving — affirming that we're excited about ads on The Athletic, and we like what we see so far. But The New York Times updated their initial report a month later, adding a disclaimer: "New information has emerged regarding the death of the Capitol Police officer Brian Sicknick that questions the initial cause of his death provided by officials close to the Capitol Police. " We added 180, 000 net new subscribers in the quarter, with a slow start in July, a pickup in August, and a strong September. Does the advertising environment change your view on the ability to deliver on margin expansion expectations into next year? This is the last time you'll hear formally in this setting from Harlan Toplitzky who has served ably as Head of Investor Relations for The Times for the last 6 years.
Conference Call Participants. And general and administrative costs grew approximately 6%. Turning to the quarter, adjusted diluted earnings per share was $0. The domestic ARPU result demonstrates the power of our long-term pricing strategy continuing to play out. This concludes our question-and-answer session. We think news is going to continue to be very appealing to people. Our early efforts to build a broader ad business on The Athletic are also showing promise. This action was the primary driver of the increase in digital-only subscribers to The Athletic in the quarter. We're optimistic about The Athletic as a real driver of advertising. Additional Information. These cost discipline efforts are strategic, and we expect them to be sustainable. In front of each clue we have added its number and position on the crossword puzzle for easier navigation. We reported adjusted operating profit of $142 million in the quarter, higher than the same period in 2021 by over $32 million. And one of the things we're really pleased to see in the early days with The Athletic, and I think we launched ads in September, Roland and Harlan are nodding.
They also give us the confidence to announce a new midterm target for capital return, a new share repurchase authorization and our fifth consecutive annual increase to the quarterly dividend payment. Now, having talked about revenue, let me turn to costs. That's really working. And as Meredith mentioned, the actual return on the cost side, we believe to be strategic and that will be durable. Cost of revenue increased approximately 11% as a result of the impact from the additional 6 days in the quarter, growth in the number of employees who work in the newsroom and higher print raw material costs. The third quarter was our best quarter yet for bundle net additions, with a record number of bundle starts and percentage of starts taking the bundle. AllSides' August 2020 Blind Bias Survey, in which over 2, 000 people across the political spectrum blindly rated content from numerous media outlets, confirmed our Lean Left bias rating for the New York Times' news section.
Total subscription revenues are expected to increase 6% to 9% compared with the first quarter of 2022, with digital-only subscription revenue expected to increase approximately 13% to 16%. Meredith, when you onboarded The Athletic, the digital subscriber number was about 1. 15a Author of the influential 1950 paper Computing Machinery and Intelligence. It will ebb and flow. In the fourth quarter, the company added 240, 000 net new digital-only subscribers and 240, 000 net new digital-only subscriptions, with, as Meredith noted, continued strong growth in adoption of our bundled products. Comparisons are to the company's consolidated results for the fourth quarter of 2021 prior to the acquisition of The Athletic. As of March 2023, people have voted on the AllSides Media Bias Rating for New York Times (News). Less encouragingly, digital advertising revenue growth for the 4th quarter was sluggish. We rate the bias of content only. On a GAAP basis, which includes the impact of the additional 6 days, both digital and print advertising revenues beat the fourth quarter guidance we issued in the third quarter.