10 Must-Attend Conferences For Higher Education Marketers In 2023 | Oho Interactive

Jason Rich is Siena's Vice President for Strategy, Communications and Outreach/Chief of Staff. Attendees will learn how to engage the right stakeholders at the right time, how to focus their strategy on the characteristics that make their university truly unique, how to strengthen their brand platform at each stage of development, and how to build buy-in and excitement throughout the process. In this powerful program, Alan will share practical strategies to help you create better habits, develop a winner's mindset and refocus your lens on what matters most. When La Salle University moved enrollment management under their CMO, it was the fourth VP to oversee the function in five years. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. Transportation on the National Harbor Circulator Bus. As the world grappled with the murder of George Floyd, campuses across the country began to take a more comprehensive look at what inclusivity and equity truly meant in their communities. Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate.

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Audience Centric Marketing For Any Campus: Data and Insights from STREAM (Presented by Campus Sonar). Before starting DENOR, Ashley worked as an education policy analyst for the Bureau of Governmental Research and as Press Secretary and Public Information Officer at the Louisiana Department of Education. A vocal advocate for change in legal education, Rougeau writes and speaks extensively on legal education reform. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. Angela PolecLa Salle University.

Ama Symposium For The Marketing Of Higher Education Conference

How do you ensure you make the most of your and your team's efforts? Ned JonesSiena College. Join a deep dive workshop on topics including marketing communications, brand impact, analytics, project management, talent development and design thinking. 201 Waterfront Street. AMA Symposium for the Marketing of Higher Education | Events | IDP Connect. Vincent D. Rougeau, a nationally respected expert in legal education and Catholic social thought, became the 33rd president of Holy Cross in July 2021. Batten down the hatches and come aboard to see how a partnership between Enrollment Management and Strategic Communications helped captain this large (ironically land-locked) public university towards safer waters through a new national brand strategy to attract students and position itself as a destination university. She then launched and operated her own consulting firm, working with higher education institutions across the country on strategic communications, brand development and advancement strategy until joining the UW in 2013. About||Followers||Exhibitors||Speakers||Reviews||Travel Deals|.

Ama Symposium For The Marketing Of Higher Education 2023

We share our process so that you, too, can create amazing Data-Driven Analytics Presentations and wow your team. Beyond higher education, Julie has successfully managed searches in healthcare, museums, and health and human services organizations. M. in Administration, Planning, and Social Policy from Harvard University. Erik Rueter, PMP, PMI-ACP (he/him pronouns) has worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company and healthcare organizations. That's why we've created this template to help you show your supervisor the value you'll get from attending. Presented by Zillion). Laura Martin Fedich, Echo Delta. Is your reporting streamlined? The Rise of the Toolkit: Thinking Beyond the Brand Guide to Train Campus Marketers. Erin Cummings, President & CEO of Destination Analysts, is at the forefront of developing research solutions that marry technology, big data and market research to assist industries with deepening the understanding of consumer decision processes and measuring ROI. Utilized as a media expert in higher education finance and Internet marketing, Mike has been interviewed by numerous national television and print news media — including The Wall Street Journal, CNBC, NBC Nightly News, Fox News Network, the Chicago Tribune and Kiplingers. A hypothesis: We're approaching content all wrong. Ama symposium for the marketing of higher education philippines. HALDA's Smart Forms can be seen on college and university websites across the country as they display relevant offers of value to the right students at the right time.

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Katharine LaidlawInterlochen Center for the Arts. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. Converse University. Yasin Id-DeenUC Berkeley. Scott has professionally done communications and web marketing for K12 and higher education since 2000. From Made to Making: Healing through Branding. Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. Up to 20 B&W photo copies at FedEx. The roles that parents/guardians now play in college search. Ama symposium for the marketing of higher education conference. Kimberly is a three-time graduate of Temple University: she holds an B. The Studio has become a competitive advantage for Hershey providing new growth via strategic, effective, and efficient creative services across the marketing spectrum.

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Jennifer Roos (she/her) is the Director of Web Development and Strategy for the University of St. Thomas in Minnesota. What channels do institutions use to reach key audiences? Before coming to the University of Montana, President Bodnar was a senior executive at the General Electric Company, serving as its first-ever Chief Digital Officer and leading GE Transportation's Digital Solutions business. Erin has planned and facilitated marketing studies and national consumer research for numerous clients across a wide range of topics, including marketing, branding, customer satisfaction, economic impact studies, ROI and conversion. He's also the host of The Higher Ed Marketing Lab podcast, which explores the intersection of enrollment and marketing through interviews with expert practitioners from both inside and outside higher education. They hold degrees from Columbia Journalism School, the University of Rochester and Vassar College. Ama symposium for the marketing of higher education online. As a member of the Army's elite Green Berets, he commanded a Special Forces detachment on multiple deployments around the world and later served as a special assistant to the Commanding General in Iraq. Tuesday, November 8, 2022 at 10:30 am ET | Virtual.

Jennifer has been in the higher education space for over 14 years and worked with hundreds of institutions. When he is not convincing students to apply to the University of Iowa, he enjoys spending time with his wife and 5-year-old son. Why are ownable brand ideas so elusive in higher education? In this session, the Valdosta team, along with their partners at VisionPoint Marketing, will show how to accurately measure this crucial KPI and use it to guide and optimize your digital and traditional channel selection, messaging and creative choices throughout the life of your campaign. Three senior leaders who are serving or have served in such a role—coming from a marketing and communications background to lead an integrated advancement model—will provide insights on the value and opportunity it has unlocked for their institutions through a full-spectrum view of their constituents. Jennifer has been with the Stanford Center for Professional Development for 14 years, leading its digital marketing team to generate enrollments for Stanford Online professional and graduate programs. President Tetlow graduated cum laude from Tulane University with a Bachelor of Arts degree in American studies and is a magna cum laude graduate of Harvard Law School, where she earned a Juris Doctor degree and was a Harry S. Truman Fellow. Starting in 2020, OHO Interactive replaced their annual Higher Education Digital Marketing Bootcamp with a free, multi-day virtual conference. With more than 14 years of marketing experience, she started her career in various corporate roles before finding a home in higher education. The American Council on Education (ACE) is a membership organization that mobilizes the higher education community to shape effective public policy and foster innovative, high-quality practice. You'll hear about the challenges participants face, strategies they're exploring and best practices to consider. Mark your calendar: Not Yet Announced. Leila Franchi, AVP Marketing and Communications, University Relations at Pace University. One way to become more efficient and effective is to implement a formalized project management process.