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In her spare time, she can be found making her way through stories (podcasts, books, shows, movies) and Atlanta's ample food scene. This session will explore and make a case for this unconventional path as a logical direction for senior marketing leaders and their institutions. Prior to GE, President Bodnar served on faculty at West Point where he taught economics. Ashley SchroederColorado State University. As a law professor, President Tetlow's research helped persuade the Department of Justice to reimagine its regulation of constitutional policing. Christie Campbell, Vice President for Marketing and Communications at St. Edward's University, joined the university in 2012 as Associate Vice President of Marketing with experience in education, non-profit and technology. Ama symposium for the marketing of higher education 2020. Campuses need both marketing and communications professionals to collaborate to achieve institutional goals. If wearing a mask will make you feel more comfortable while attending the symposium, please do so, but we will not require them. Lawson works closely with the president to amplify executive voice and communicate presidential priorities to the campus community and higher education stakeholders. He is very proud to be raising three kids in Montana, and he considers it a great honor to be working on behalf of public education in such a special place. With over a decade of industry experience, she has a proven track record for aligning strategies with institutional goals and values. If you choose to stay after the summit, Drupalcon offers dozens of sessions and discussion groups for its nearly 3, 000 attendees, and you're sure to find plenty of relevant information to bring back to campus. Andrés ensures progress through communication based on connection, understanding, and clarity. Organized by the American Marketing Association, the AMA Symposium for the Marketing of Higher Education draws education marketers from around the world.
Ama Symposium For The Marketing Of Higher Education 2017
Working hard to make it a reality but falling short with no real traction in your diversity, inclusion and equity initiatives? 10 Must-Attend Conferences for Higher Education Marketers in 2023. He's also the host of The Higher Ed Marketing Lab podcast, which explores the intersection of enrollment and marketing through interviews with expert practitioners from both inside and outside higher education. Kinnari "Kin" Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing and communications and digital teams. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. The event welcomes higher education professionals from all backgrounds, institutions, and positions who are committed to inclusion, collaboration, innovation, impact, and excellence. Stop by and visit IDP Connect in the exhibit hall or contact us at to schedule a meeting. He received an MA in Television, Radio, and Film from Syracuse University, S. I. Newhouse School of Public Communications. An expert on building enrollment teams and processes, she's a staunch advocate for admissions professionals and provides empathetic and personal coaching for those at all levels of experience in admissions.
Ama Symposium For The Marketing Of Higher Education 2020
In 2006, he was recognized as Entrepreneur in Residence in 2006 at his alma mater. A member of the National Academy of Engineering, DesRoches' distinctive research record has been recognized for its impact and innovation. Every campaign needs a measurement strategy, but not all metrics are created equal. Grant Heston, Virginia Commonwealth University. President & CEO of Destination Analysts.
Ama Symposium For The Marketing Of Higher Education 2021
With challenges unique to the platform, expert panelists will dive into which tools and strategies should be prioritized for both quick wins and long-tail results. Room: Potomac Ballroom 1-3, Second Level. When she's not breaking down accessibility barriers, you can find her on Peloton's leaderboard. PSEWEB is a Canadian conference with roots in HighEdWeb that offers a similar spectrum of tracks and discussion groups to its American cousin. Even a small number of transferring first-year students impacts revenue, rankings and reputation. Ashley NorthingtonRW Jones Agency. Bringing Teams Together: Working Collaboratively to Optimize Your Marketing Efforts and Crush Your Enrollment Goals (Presented by Net Natives). With a background in graphic design, Jessica likes to spend her free time designing stationery or doodling on her iPad. We will hear from 3 speakers on the following topics: Driving Better Digital Equity on Your Higher Ed Website (Presented by Monsido powered by CivicPlus). AMA Symposium for the Marketing of Higher Education | Events | IDP Connect. We felt the constraints of working from home, virtual happy hours, and virtual classes. From everyday organic posts to paid advertising to comprehensive campaigns, we'll discuss learnings and best practices from a higher-ed perspective. Mike received a Bachelor of Science degree in Marketing from California State University, Fresno.
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COVID-19 Health and Safety Guidelines. We'll also cover the challenges institutions face when it comes to high bounce rates and form abandonment, and will examine how these issues can impact conversion at the top of your funnel and the overall user experience. Estimated Turnoutupto 100. M. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. in Administration, Planning, and Social Policy from Harvard University. As a senior media officer at the National Science Foundation, he created strategies and content explaining nanotechnology, cybersecurity and other subjects. Every part of your institution that touches students along their journey matters to marketing and reputation.
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His educational background is as diverse as his professional one with a BA in neuroscience, college-level diplomas in digital design and Irish studies and, most recently, MicroMasters in Design Thinking and Project Management through Rochester Institute of Technology and certification in diversity and inclusion from eCornell. We'll have a robust discussion of why differentiation and distinctive marketing is a challenge in general, especially in higher ed. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. In this session, Creighton University shares how to implement a retention marketing campaign that lays the groundwork for a broader retention marketing strategy. Voltaire works with our clients' teams to forge and sustain transformative, memorable and incredibly effective partnerships. She have over 15+ years of experience in digital marketing, and has been at TikTok since 2020. Michael (Mike) O'Brien is passionate about innovation. Sheena joined the Eccles School in January of 2015. But not all institutions are seeing that rise translate to enrollment. Mark your calendar: Not Yet Announced. You'll hear about the challenges participants face, strategies they're exploring and best practices to consider. Ama symposium for the marketing of higher education jobs. It's marketers like you who keep our higher education community growing and thriving.
Binti's career has encompassed legislative affairs, public relations and community engagement experience in educational, governmental and nonprofit organizations. Before joining Unibuddy, she worked at an EdTech company that empowers student-athletes in their recruitment process. Make it frictionless. Now more than ever is the time for sharing knowledge, learning together and innovating to meet the present moment. Ama symposium for the marketing of higher education 2017. Education & Training. Embassy in Kyiv's symposium, "Framing Public Policy in the U. " Brian is a creative leader with a long history of award-winning work in print, broadcast, digital, and social media channels. We are a small but mighty team! This will help infuse you with energy and optimism and combat stress and burnout. Is a higher education scholar and leader with nearly 15 years of experience across student affairs, academic affairs, and faculty leadership. She is the former president of the Israeli Comparative Education Society.
Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. In his spare time, Langer loves to run and to perform as drummer with his rock band. As president, DesRoches serves as the chief executive officer of the university and its 7, 500 students, seven schools and more than 700 faculty. Erin has planned and facilitated marketing studies and national consumer research for numerous clients across a wide range of topics, including marketing, branding, customer satisfaction, economic impact studies, ROI and conversion.
Matt is also a Visiting Clinical Professor at William & Mary and a contributing author of the book, Kellogg on Branding. For those traveling, please adhere to transportation mandates in airports, during air travel and while on public modes of transportation. Drive Conversion in Meaningful Ways. He has worked in the field of recruitment marketing within Higher Education since 2012 when he was stationed in Beijing and served as the Director of China Recruitment at Chegg. Ardis Kadiu combines his extensive technology and higher-education experience to lead Element451. Her work has won numerous awards and has been presented at High Ed Web, American Marketing Association's Symposium for the Marketing of Higher Education and other conferences. Our research has consistently revealed that prospective audiences crave authenticity. John FarrarIndustry Director for Education at Google.