The Top 20 Watch Brands To Know
You can skip the pipe (and maybe the hat, too), but Doxa's watches still look just as good as they did onboard the Calypso. They design everything in-house, produce in small batches, and ship directly to their customers' doors. The International Watch Company is among several brands that first come to mind when speaking of watches and their tie-in to aviation. Zenith rocked the watch world in 1969 when it dropped the original El Primero, one of the world's first automatic chronographs. Another option is to use an old toothbrush. Founded in 1845, the company was expropriated after the Second World War. In fact, Tiffany & Co. is behind a few notable firsts in the watch industry. The premium watch brand proclaims that its aim is to restore prestige to American watchmaking. It's known for its jewelry, fragrances, high-end accessories, and leather goods. Did you know: F. Journe is the only watchmaker to win three Aiguille d'Or top prizes in the Geneva Watchmaking Grand Prix (GPHG). That said, many would argue that a German brand called A Lange & Söhne is the most distinguished watch brand and possibly better than any of the three best Swiss watchmakers in the trinity or at the very least on par with Patek Philippe. The company was the first to patent a waterproof watch: the famous Oyster model. The brand is also known for pilot watches as well as more technical, experimental and high-end collections.
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By combining high-tech and highly resilient fabrics with luxury design, Bell & Ross created a winning range of watches that can withstand all sorts of extreme conditions, including Arctic temperatures and high altitudes. Hamilton has a rich history to draw on and today offers an entry-level luxury watch experience (often sub-$1k) with a wide range of collections and models. Italian watch manufacturer Panerai is known for its unique watch designs that are traditional and timeless at once. Since joining the Richemont Group in 1988, Baume & Mercier has offered tastefully designed Swiss-made timepieces at solid values compared to many of its peers, including complications from day-dates to chronographs to a perpetual calendar, all outfitted with outsourced Swiss-made calibers and modules. Even today, Bulgari's Serpenti watches are some of the brand's top-selling timepieces and come in different models, some decked in jewels, others more understated. World-class watches that stand out both aesthetically and in terms of reliability. Hublot is one of the youngest watch brands on this list, tracing its roots back only to 1980, which makes its high profile and undisputed position in the luxury watch field all the more impressive. Modern Breitling watches have long been characterized by bold sizing and a brash military attitude, as well as a focus on rugged use. Did you know: In 2012, Greubel Forsey teamed with independent watchmaker Philippe Dufour to kick off the "Birth of a Watch" project, an initiative to preserve the knowledge and practice of traditional watchmaking practices in danger of being lost to industrialization. A maker of pocket watches and, by 1925, the increasingly popular wristwatches, Oris enjoyed a long period of growth and expansion throughout the following decades and even made its own movements. Baume & Mercier had understood something fundamental: women's watches could be far more than simplified versions of male timepieces. On a constant quest for perfection, the very name Patek Philippe has become a guarantee of reliability and star quality. No wonder they've been glimpsed on the wrists of the likes of the Beckhams and Cristiano Ronaldo. In recent years, however, a handful of brands are moving production back onshore and providing a bunch of ways to show your patriotism without bumper stickers or T-shirts with eagles on them.
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Despite its pragmatic roots supplying Italian navy divers, the brand today is all about relatively high-end watches with in-house movements. The newest "old" watchmaker on our list, Angelus was founded by brothers Albert and Gustav Stolz in 1891 in Le Locle, Switzerland, faded from the scene in the 1970s, and revived in 2015 to take its place alongside Arnold & Son as a modern-day luxury brand based in La Chaux-de-Fonds under the ownership of La Joux-Perret and the Japanese Citizen Group. Each Vacheron Constantin watch bears the Hallmark of Geneva—the ultimate seal of quality in fine watchmaking. Launched in the 1940s when snake-inspired bracelets were trending, Bulgari capitalized on this vogue for all things serpentine and created snake-like watches that quickly boomed in popularity. At a time when luxury brands are fighting to remain relevant and up-to-date in a world of technological disruption and evolving attitudes, the brand stands strong. With a rich 140-year-long history, Piaget showcases feats of pure artistry, elevating the brand to the ranks of the top 10 luxury watch brands in the world. This is the A-list of the watch world. Headquarters: New York, NY, U. Unlike many high-end watch manufacturers, Longines produces a lot of watches. This Swiss heavyweight earned its reputation by making some of the world's most accurate marine chronometers which, in the days before GPS, were as essential to maritime navigation as charts and lighthouses. One of the watch industry's most trend-setting leaders, Omega created some of the first minute repeaters and tourbillons for the wrist, and was the first to use the revolutionary co-axial escapement in its calibers. While mechanical watches, many of them chronographs, remain at the core of TAG Heuer's identity, the "Avant Garde" aspect has not been forgotten: TAG Heuer was one of the first traditional Swiss watchmakers to enter the smartwatch arena, launching its multi-purpose and versatile TAG Heuer Connected Watch in 2015 and offering updated and optimized versions of it in the subsequent years.. Most would agree that they've been successful at both. A more recent milestone, the Laureato sport-luxury watch, conceived in the 1970s, heyday of that genre, has since its 2016 relaunch taken up the leader position in Girard-perregaux's collection, with recent models designed in collaboration with the brand's automotive partner, Aston-Martin.
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Moritz Grossmann also dabbles in some high complications, however, like its own version of the flying tourbillon — a German invention. The brand name is a combination of renaissance and essence and this attitude of rebirth and revitalization, and taking watchmaking back to its essential elements, is at the heart of the company's ethos. And if you don't have limitless cash to blow, don't worry. Forty years later they're still at the top of their game, producing multiple collections every year in their signature colorful-quirky style. For answers to some of the most commonly asked questions about this brand, click here. Did you know: Founder Max Büsser created the M. D. Gallery in Geneva in 2011 to showcase his "kinetic art" timepieces alongside other mechanical artworks. Over more than two decades, F. Journe has acquired an avid and knowledgeable following of collectors while still producing watches in very small numbers each year. Thousands of positive reviews by Vincero's customers can't be wrong. Did you know: Bell & Ross is the official supplier of watches to the French space program. Surely, you already know Rolex. His lifelike, moving figures, controlled by complex clockwork-like mechanisms, are now on display in museums and inspired smaller versions on Jaquet-Droz's clocks and music boxes, which featured singing birds and other mobile creatures.
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The company also collaborates with artisan craftsmen to develop unique one-of-a-kind models that go on to become some of the most coveted timepieces on the market. The company also looks back on an enviable history of involvement in early aviation, designing the legendary Hour Angle watch with Charles Lindbergh in 1931 and supplying watches to pilots like Howard Hughes, Amy Johnson, and Amelia Earhart. Did you know: IWC founder Florentine Ariosto Jones served in the 13th Massachusetts Infantry Regiment during the American Civil War. The brand also has a range of diver watches on offer, including the LIV GX-DIVER that we included in our selection of the best diver watches on the market. In the same vein as Uniqlo and their famously excellent selvedge denim, this under-the-radar Japanese watchmaker specializes in good looking mechanical wristwatches at budget-friendly prices. Notable models: Grande Seconde, Skelet-One, Bird Repeater. Today, Oris has become a staple for value-conscious collectors of Swiss-madew watches, particularly sport-oriented models. Synthetic Sapphire Crystal front window: a scratch-resistant material. Armani is all about luxury, yes, but simplicity is also a major pillar of the brand's approach to fashion. These are serious watches made for serious occasions. Did you know: Rafael Nadal wore a Richard Mille RM 27-04 Tourbillon, a watch valued at $1 million, while winning his record 21st Grand Slam title in 2022. In fact, today, Cartier's range of luxury watches are some of the most celebrated timepieces on the market, and the brand has established itself as a major player within the watch-making industry.
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The historic brand is known for its highly refined, highly complicated watches that often auction for stratospheric prices. Bulgari continues to tweak the details of this iconic piece (inspired by an antique Roman coin) most recently re-imagining it with a black and white aluminum case. In addition to maintaining its pioneering role in the use of new materials, like high-tech colored ceramics and its proprietary Magic Gold alloy, Hublot has cultivated relationships with a number of high-profile sporting organizations and athletes, including FIFA World Cup soccer, for which the brand is Official Timekeeper, the NFL's Dallas Cowboys, the NBA's L. A. Lakers, Olympic Sprinter Usain Bolt, and NHL star Alexander Ovechkin, to name just a few. The first Montblanc watch was launched in 1997. That's very few, and this scarcity makes them highly sought-after. Jaeger-leCoultre's most iconic watch is undeniably the Reverso, made since 1931 and recognizable by its swiveling, reversible case, which was initially conceived as a sports watch for polo players to wear during matches. That said, Longines offers everything that a top-tier Swiss watchmaker should (heritage, high-quality Swiss movements, unique design) at a (relatively) attainable price point. 57260 pocket watch, unveiled in 2015, holds the title of the world's most complicated watch ever made, packing 57 total complications. A part of Richemont since 2008, the Roger Dubuis brand has since forged a new path without its founder but still takes pride in pushing the envelope in terms of technology and design. In short, A. Lange & Söhne is all the evidence the world needs that not all the best luxury timepieces are Swiss. The name on a watch dial can tell you a lot. It's hard to think of a brand that better encapsulates the glamour of high-end fashion than Gucci.
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Raving reviews often allied to the potential for the watches to become investment pieces over time. Fun fact: actor Sylvester Stallone is often credited for having "discovered" the brand and kicked off its modern popularity.
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With five separate specialized ateliers under the Parmigiani umbrella, making every component from the cases to the dials to the movements, Parmigiani is also one of the most vertically integrated brands currently operating. After gathering dust for a couple of decades, they've quietly relaunched with a new collection that hearkens back to that golden era in looks and performance. Naturally, the company backs up its reputation with unbeatable quality. If you're an outdoorsy type, lover of extreme sports, or simply looking for a state-of-the-art timekeeper, head to Breitling to pick out an expertly crafted luxury watch. Simply put, Tiffany & Co. represents the best in understated glamour and iconic luxury.
In 2010, Hublot was also appointed the Official Watchmaker of Formula 1 and released a number of Formula One-inspired watches. Glashütte Original is a relatively young German luxury brand that nevertheless can boast roots reaching all the way back to the mid-19th Century and the birth of watchmaking in the Saxon town of Glashütte. Assembled along a horizontal axis and in a tubular formation—similar to a car's engine—it was a ground-breaking design and is still considered a sensational bit of watch-making today. For luxurious design, fashion flair, and mechanical know-how, a Bulgari watch should be high on your watch wish list. But a watch should be personal to you, designed to suit your specific style and needs.